BFSI / Cards / ECM What Business problem does it solve? Most businesses adopt a reactive approach to customer needs, responding with the best offers only when customers request them or through mass campaigns. The issue with this approach is that…
Predict & Optimize marketing program profitability using a financial model
BFSI / Cards / Existing Customer Management What Business problem does it solve? When there are multiple offers for customers, optimizing the right offer becomes crucial. There are two balancing aspects of optimization – The response of customers towards the offer…
Increase marketing campaign revenue by focused targeting through predictive ML models
BFSI / Cards / Existing Customer Management What Business problem does it solve? Responses to marketing campaigns on average vary between 2%-5%. However successful campaigns can generate a 10%-12% response rate. Various factors make campaign response above average, and one of…
Profitable cross-sell, and up-sell with existing customers using behavioural segmentation
BFSI / Cards / Acquisition What Business problem does it solve? With overflowing offers for customers across all media, its the most difficult time in history to keep a customer engaged with relevant offers. The primary challenge for businesses today is…