BFSI / Cards / Acquisition What Business problem does it solve? With overflowing offers for customers across all media, its the most difficult time in history to keep a customer engaged with relevant offers. The primary challenge for businesses today is…
Increase the profitability of new customer acquisitions by using behavioral segmentation in marketing campaigns
BFSI / Cards / Acquisition What Business problem does it solve? As the credit card business becomes more and more competitive, the primary challenge for businesses today is acquiring customers Who are attracted to the card’s value proposition so that they…
Automated cheque parsing for efficient back-office operations
BFSI / Cards / Back Office Ops What Business problem does it solve? Financial organizations are required to store information for all cheque-related transactions. This task involves manual effort in both front and back offices, which can introduce human error during…